Overview
Client
Pasha Private Banking
Services
Website design
Project date
11.2022 – 02.2023
Refined website showcasing the exclusivity of private banking
Objective
The primary objective was to refresh Pasha Private Banking’s digital presence to effectively highlight its specialized VIP services, setting them apart from the traditional banking products of Pasha Private Banking. The aim was to create an online experience that reinforces the exclusivity and tailored approach of private banking services.
Challenge
The bank faced challenges with users being unable to clearly differentiate between Pasha Private Banking’s regular services and the premium offerings tailored for private banking clients. The solution required a design that would address these issues and improve the overall user experience.
Approach
To create a refined and intuitive website that embodies the exclusivity and sophistication of Pasha Private Banking, I focused on enhancing user experience and streamlining access to premium services. The design aimed to clearly differentiate the private banking services from the standard banking products of Pasha Bank, making it easier for high-net-worth clients to find and engage with the services most relevant to them. By simplifying navigation and providing clear, direct information, the redesign sought to strengthen the brand’s luxury appeal, build trust, and reduce the volume of customer support inquiries.
Inspiring innovation by design
I help brands stay ahead by crafting visually engaging digital experiences that speak to their audience and drive meaningful connections
