Overview
Client
Azerfashion
Services
Landing Page Design
UX Writing
Project date
02.2023
A bold and captivating landing page for a premier fashion event
Objective
The objective of this project was to design a visually captivating landing page for Azerfashion Week, a high-end fashion event that attracts both local and international designers, as well as fashion enthusiasts. The website needed to capture the luxurious, extravagant essence of the event while informing visitors about upcoming shows and the latest designer collections. class=”has-mask-fill”>Challenge
The challenge was to create a digital experience from scratch that would engage visitors and convey the brand’s focus on luxury, freedom of expression, and innovation in fashion. The website needed to set the tone for Azerfashion Week’s digital presence and be both visually stunning and functional.
Approach
The approach focused on designing a striking, visually appealing landing page that emphasized the event’s luxury identity. By incorporating large cursive typefaces, a contrasting black color palette, and bold imagery, the design aimed to evoke a sense of exclusivity and excitement while keeping the user interface intuitive and informative for visitors interested in the fashion event.
/ Inspiring innovation by design
I help brands stay ahead by crafting visually engaging digital experiences that speak to their audience and drive meaningful connections
